Designed With The Future In Mind: An SEO Strategy For Every Search.

Visibility is changing. Search is changing. The way prospective clients find law firms is changing. Your marketing strategy should be built for where the industry is going, not where it used to be.

Explore our comprehensive digital marketing packages. Each built to help your firm compete today and stay ahead of what’s next.

Why lawyers choose apexLeadGen for SEO Services

From huge multi-million dollar established industry names, to smaller boutique agencies, we know that lawyers and professional service providers have literally hundreds of options when it comes to choosing an SEO service agency.

It can feel overwhelming trying to pick the agency that is actually going to be a smart investment, one that delivers on its promises and provides you with the kind of expert marketing partnership you are looking for.

We get it.

That’s why our comprehensive service offerings are designed to address your needs, while upholding the service you value the most.

A Service Provider, Not A Service Vendor

You pay us to deliver a service. You do not pay us to buy that service from another agency. We do not outsource the work you receive to white-label agencies or low-cost overseas teams. Our US-based team is directly responsible for executing the work we deliver to you, keeping expertise, accountability, and quality control where they belong: with us.
Next Gen Solutions for Next Gen Search

AI search is changing the rules, and we're building for it now. Many agencies are simply repackaging established SEO practices, like schema markup and scannable formatting, as “AI SEO” tactics. Our AI Access Services go further, with genuinely new solutions designed specifically to improve your firm's visibility across AI-powered search.
Expert Strategy, Not A Standing-Order

Too many SEO campaigns are built around a predetermined list of services that keeps running whether or not the firm's needs have changed. We take a different approach. Our broad range of service resources gives us the flexibility to shift priorities as performance, competition, and search behavior change, while our expertise determines which opportunities are worth pursuing and how to act on them.
Stat-Backed Strategy

There’s the easy way. Then there’s the right way. We built our methodology around getting the strategy right, not making the service easier to package, produce, or sell. Our approach is grounded in search-engine guidance, industry research, performance data, and ongoing analysis. And we don't ask you to take our word for it. We encourage you to review the research behind our approach for yourself.
Client-First, Client-Forward

Good marketing requires more than good marketing expertise. It requires knowing how to actually serve a client. Our team brings years of experience managing client relationships, solving problems, and navigating the realities that happen after the contract is signed. That experience shapes how we communicate, respond, prioritize, and solve problems.

What Can We Do For You?

Let's talk about what makes our SEO strategy better than what other agencies are offering.

(404) 939-0478

How Do We Compare?

SEO Services For Law Firms & Professional Services

$ 1999 A Month

Technical SEO
Onsite SEO
AI Access Ready
GBP Optimization
Blog Articles (x1)
Content Credits (x1)
Backlink Outreach (x1)

Essential

All Packages Also Include: Keyword & Competitor Research, Inbound Call Tracking, Client Dashboard Access, & Monthly Reporting.

$ 3999 A Month

Technical SEO
Onsite SEO
AI Access Booster
GBP Optimization
Review Management
Citation Management
Blog Articles (x2)
Content Credits (x2)
Backlink Outreach (x2)

Popular

$ 5999 A Month

Technical SEO
Onsite SEO
AI Access Accelerator
GBP Optimization
Review Management
Citation Management
Blog Articles (x4)
Content Credits (x4)
Backlink Outreach (x4)

Best Value

Our SEO Packages & Paid Ads Management are subject to a one-time $500 setup fee in addition to the monthly subscription rates.

Interested In Our Other Digital Marketing Services?

You can learn more about our Paid Ads Management & Website Design Services below.

We Know What Works

Bring In More Cases, Starting Now.

Paid Ads Management

$1K - $2K A Month

Single Platform: $1K
Dual Platform: $1.5K
All Inclusive: $2K

Focused

$1.5K - $2.5K A Month

Single Platform: $1.5K
Dual Platform: $2K
All Inclusive: $2.5K

Growth

$2K - $4K A Month

Single Platform: $2K
Dual Platform: $3K
All Inclusive: $4K

Optimal

Have More Questions?

(404) 939-0478

Or you can fill out the form below, and someone will be in touch soon.

Can We Get Paid Ads Management For Less Than A $5K Ad Spend?

Paid advertising for legal services is expensive. High-intent legal searches often cost between $100 – $250 for a single click in competitive markets, with some individual searches exceeding $400. That has a huge impact on your cost per acquisition.

A successful campaign needs enough budget to generate meaningful traffic, data, and opportunities to optimize. We don’t want to take your money if we can’t realistically deliver a good return on investment for you.

Based on our experience, $5K is a practical starting point for the legal industry. But, that figure can vary based on market, competition, practice area, and campaign goals, so we’re happy to discuss whether a lower budget could make sense for your firm.

Which Advertising Platforms Do You Manage?

We manage the major platforms that can make sense for a law firm’s paid acquisition strategy:

Google Ads
Google Local Services Ads
Microsoft/Bing Ads
Meta Ads

The right combination depends on the firm’s goals, market, audience, and budget. We select platforms strategically, focusing your investment on the channels most likely to reach the right audience and produce meaningful opportunities for the firm.

Why Don't You Just Charge A Percentage Of Ad Spend Like Other Agencies?

Because your management costs shouldn’t become a surprise every time your advertising budget grows.

Percentage-based pricing means the agency automatically earns more as you spend more, even when the scope of management hasn’t changed proportionally. It can also create an uncomfortable incentive to solve every problem with “spend more money.” We didn’t want our pricing model to create that conflict of interest.

We use predictable monthly pricing instead, so you know what management will cost before the campaigns run. If we recommend increasing your budget from $5K to $7K, for example, you can be confident that the recommendation is based on what we believe is best for your campaign, not because it increases our fee.

Why Are There Different Prices Based on Ad Spend and Number of Platforms?

We wanted to strike a balance between providing the level of management we believe produces the best results and giving you as much value from your advertising budget as possible.

Managing larger campaigns requires more oversight, but it doesn’t make sense for our management fee to grow dollar-for-dollar with your ad spend. That’s why our effective management rate decreases as your advertising budget increases.

Adding platforms increases the fee because each one adds another layer of campaign management and optimization. But as your spend grows, we intentionally give you more value per advertising dollar rather than charging an ever-increasing percentage of your budget.

This lets us provide the level of expertise and attention we expect from ourselves without making growth increasingly expensive simply because you’re spending more.

What's Included In Your Paid Ads Management Service?

Paid Ads Management is much more than creating ads and adjusting bids. We manage the campaign as a complete acquisition system, including strategy, research, campaign development, targeting, ad creation, conversion tracking, landing pages, heatmapping, testing, and ongoing optimization.

Depending on your spend and the number of platforms we manage, your package includes:

Dedicated Landing Pages: Multiple campaign-specific landing pages each quarter, scaled to your level of advertising investment.
Conversion Tracking: Tracking for calls, forms, and other meaningful conversion actions so we can measure what your campaigns are actually producing.
Heatmapping & User Behavior Analysis: Visibility into how visitors interact with your landing pages so we can identify opportunities to improve conversion rates.
Ongoing Testing & Optimization: Continuous testing of ads, targeting, landing pages, and campaign strategy based on actual performance data.
Performance Analysis & Strategy: Regular analysis of campaign performance to identify opportunities, reallocate budget, and determine what should happen next.

What About Smart Bidding? Do You Just Let Google Manage The Campaign?

No. Automation can optimize a campaign, but it can’t decide whether you’re pursuing the right opportunity.

We use Google’s automated tools where they make sense, but our team take the reins when it comes to strategy, targeting, budget allocation, campaign structure, conversion goals, and ongoing optimization.

The technology does the calculations. We make the decisions.

Let's Get started

Experience The Difference Our Innovative Approach To Digital Marketing Can Make For Your Firm.

Contact Sales

For Any Questions Regarding Our Service, Packages, or Prices.

(404) 939-0478

Website Design

Capture. Convert. Close.

A great law firm website has to do more than look polished. It has to be structured to rank, engage visitors, and turn interest into action. Our experience delivering SEO gives us a significant advantage here: we understand how site architecture, content hierarchy, user behavior, and conversion paths work together, allowing us to build around both search visibility and the visitor’s experience.

Our websites are built in WordPress, giving your firm a flexible platform with a strong user experience and the ability to evolve as your firm and marketing strategy grow. Whether you choose a streamlined template, a more tailored design, or a fully custom build, the strategic foundation stays the same.

Sample Law Firm Website Designs

$ 2,499 Total

Up To 10 Pages
Premium Hosting Included
Pre-Launch Revisions x2
Post-Launch Structural Edits x2
AI Chatbot ($499)

Fast Launch

$ 3,999 Total

Up To 20 Pages
Premium Hosting Included
Pre-Launch Revisions x3
Post-Launch Structural Edits x3
AI Chatbot ($499)

Premium

$ 5,999 Starting At

Unlimited Pages*
Premium Hosting Included
Pre-Launch Revisions x5
Post-Launch Structural Edits x5
AI Chatbot Included

Bespoke

Prices above are for redesigning existing websites and assume you will have content to import. Full site builds including content, image sourcing, etc. are available. Ask about our rates.

*Total price of a custom website can vary based on a number of factors, including number of pages to import and reformat.

Need Flexible Pricing?

You can either pay all at once for Website Design, or we can build the cost into your monthly SEO subscription. Whichever works best for your situation.

Designed With The Future In Mind: An SEO Strategy For Every Search.

Why lawyers choose apexLeadGen for SEO Services

A Service Provider, Not A Service Vendor

Next Gen Solutions for Next Gen Search

Expert Strategy, Not A Standing-Order

Stat-Backed Strategy