Author: Christine Martindale

Christine Martindale is the founder and CEO of ApexLeadGen, a digital marketing firm serving lawyers and other professional service providers. She holds a Bachelor of Science from Grand Canyon University, emphasizing research, communication, and strategic planning. She has completed professional development training in project management through PMI, and earned Google Analytics (GAIQ) and Google AdWords certifications. With over a decade of digital marketing and consultation experience, Christine has held roles including Account Manager, Director of Retention, Director of Accounts, Head of Operations, and COO, before launching her own business.

Is Social Media Marketing Right for Your Law Firm?

Is Social Media Marketing Worth The Investment? The honest answer is: it depends entirely on how your practice area’s clients actually make their decision to hire a lawyer. For some practice areas, social media advertising is a poor use of budget. For others, it can outperform search ads entirely. The deciding factor isn’t the platform […]

Marketing Jargon, Decoded: 10 Terms Your Digital Marketer Keeps Using

Digital Marketing Terms Explained: A Plain-English Guide If you’ve ever nodded along in a marketing call while quietly wondering what “domain authority” or “conversion rate” actually means, you’re not alone. Most law firms and professional service businesses hire someone specifically so they don’t have to become a marketing expert themselves, but that shouldn’t mean sitting […]

Digital Marketing Hot Take: You Don’t Need More Website Traffic

Why More Website Traffic Won’t Grow Your Law Firm When it comes to digital marketing, most law firms don’t have a traffic problem. They have a lead quality problem that more traffic won’t fix. A firm getting 500 monthly visitors who never call is worse off than a firm getting 150 visitors where a meaningful […]

5 Stars: Why You Need Reviews and How to Get Them

Law firms need a strong volume of recent, positive reviews for local SEO because reviews now function as a primary trust signal, a local search ranking factor, and increasingly a data source AI tools pull from when recommending an attorney. BrightLocal’s 2026 Local Consumer Review Survey found that 97% of consumers read reviews before choosing […]

Digital Marketing Myth: SEO Is Dead

Is SEO Dead? What AI Search Actually Changed in 2026 SEO is not dead. What’s dead is the version of SEO built entirely around keyword stuffing and blue-link rankings. AI has fundamentally changed how people search and how results get delivered, but the underlying demand for visibility online hasn’t gone anywhere. If anything, the bar […]