What Does AI Search Mean for Local Law Firm Marketing?
Your Google Business Profile Just Got More Important, Not Less AI Overviews have become the default answer for local search, and legal queries are among the categories most affected. Search Engine Journal, citing Whitespark’s 2026 research, found AI Overviews now appear for 68% of local searches overall, compared to just 39% of the same queries […]
How AI Search Engines Decide Which Law Firms to Mention
AI search engines don’t rank pages the way Google does. When an AI search bot is seeking answers, they retrieve a small set of candidate sources for a query, then select which ones to cite based on how clearly, credibly, and directly those sources answer the question. A firm can rank first on Google and […]