6 Strategies To Help Law Firms Choose The Right Keywords For Their SEO
How Many Keywords Should a Law Firm Target? There isn’t a magic number of keywords every law firm should be targeting, and any firm promising a specific figure without knowing your practice areas, market, or content capacity is guessing. The right number depends on your location’s search behavior, how many keywords are long-tail versus short-tail, […]
Paid Ads vs. SEO for Law Firms: Which Should You Invest In?
SEO, PPC, Meta Ads? Where Should You Invest Your Law Firm Marketing Dollars? When it comes to getting the most bang for your buck, it can often be a struggle to decide whether your law firm should invest in organic marketing or paid ads. So which is right? The honest answer is both. Paid advertising […]
Most Digital Marketing Dashboards Measure the Wrong Things
What Data You Actually Need, And How To Use It Most Marketing Dashboards Measure the Wrong Things A dashboard full of green arrows pointing up doesn’t necessarily mean marketing is working. It often just means the metrics being tracked are easy to make look good, not the ones that actually explain whether the business is […]
How Much Should Lawyers Spend On SEO? A 2026/2027 Budget Guide
How Much Should Lawyers Be Investing in Legal SEO? Most law firms should budget between $3,500 and $10,000 per month for SEO, or roughly 4% to 10% of gross revenue, depending on firm size, practice area, and how competitive the local market is. Solo and small firms in lower-competition practice areas sit at the lower […]
7 Reasons Why Cheap Online Marketing Is Usually Expensive For Law Firms
You Get The Digital Marketing You Pay For, For Better or Worse Cheap marketing rarely stays cheap. It just delays the real cost and adds interest to it. A $199 a month SEO package or a bargain-bin website build might look like savings on paper, but the actual price tag shows up later, in lost […]
Digital Marketing Hot Take: You Don’t Need More Website Traffic
Why More Website Traffic Won’t Grow Your Law Firm Most law firms don’t have a traffic problem. They have a lead quality problem that more traffic won’t fix. A firm getting 500 monthly visitors who never call is worse off than a firm getting 150 visitors where a meaningful share pick up the phone. Chasing […]