What Does AI Search Mean for Local Law Firm Marketing?
Your Google Business Profile Just Got More Important, Not Less AI Overviews have become the default answer for local search, and legal queries are among the categories most affected. Search Engine Journal, citing Whitespark’s 2026 research, found AI Overviews now appear for 68% of local searches overall, compared to just 39% of the same queries […]
5 Stars: Why You Need Reviews and How to Get Them
Law firms need a strong volume of recent, positive reviews because reviews now function as a primary trust signal, a local search ranking factor, and increasingly a data source AI tools pull from when recommending an attorney. BrightLocal’s 2026 Local Consumer Review Survey found that 97% of consumers read reviews before choosing a local business, […]